A patriotic campaign built around celebrating greatness on the field and courage off it — spanning print, social, and web across multiple seasons.
Over multiple seasons, I worked with the Lockheed Martin Armed Forces Bowl on a range of creative — print materials, social graphics, and advertising campaigns built to drive ticket sales and connect with military families and college football fans alike. The "Bowl for the Brave" theme became the backbone of the campaign, putting military courage front and center with powerful illustrated portraiture, bold typography, and a patriotic color palette.
For the 2019 bowl season, that partnership expanded to include a full website redesign in collaboration with ESPN — modernizing the digital experience to better serve fans, sponsors, and military families heading into game day.
The work was designed to resonate with both die-hard fans and military families, building brand equity for one of college football's most distinctive bowl games while giving sponsors and partners a consistent, high-quality visual identity across every touchpoint.
I helped lead the visual design for the campaign, developing the illustrated ad series, print materials, and overall creative direction for the "Bowl for the Brave" theme.
