A multi-year email design engagement with one of the nation's largest auto finance companies — crafting campaigns that guided customers from approval to the dealership floor.
Chrysler Capital needed email campaigns that did more than look good — they needed to convert. Working across three major campaign types, I designed a consistent, on-brand system of emails that guided customers through every stage of the auto financing journey.
From winning back lapsed customers to nudging pre-approved buyers across the finish line, each campaign was built with clear hierarchy, strong CTAs, and messaging that felt personal and direct.
I designed the full email creative across three major campaign series, developing responsive layouts and working closely with the copy and strategy teams to ensure every touchpoint felt cohesive and purposeful.
