Print materials designed for schools nationwide — recruiting students to participate in the American Heart Challenge through Dance, Hoops, or Warrior competitions.
The American Heart Challenge is a nationwide school fundraising program that gets students active while raising money for heart health research. Students could choose their activity — Dance, Hoops, or Warrior — making the campaign flexible and engaging for a wide range of school communities.
The print materials needed to grab attention in busy school hallways, excite students about participation, and clearly communicate the three activity options and the bigger mission behind them.
I designed a suite of print collateral for the American Heart Challenge campaign, working within the AHA brand system while creating layouts energetic enough to resonate with students and PE teachers alike.
