A full website build and ongoing AI management engagement for a Texas-born moving company — designed to convert leads and reflect the grit the brand was built on.
1836 Moving is a DFW-based moving company named after the year Texas declared independence — a brand identity rooted in toughness, pride, and reliability. The engagement included a full website design and build, plus ongoing AI management to help the business run leaner and convert more leads.
The goal was a site that felt as serious as the brand: dark, bold, and unapologetically Texan — while still being conversion-focused and easy to navigate for someone in the middle of a stressful move.
The project spanned the full lifecycle — from initial concept and visual direction through development and launch, then into an ongoing AI management retainer to support lead follow-up, review responses, and customer communications.
The visual direction leaned into the brand's identity — a deep brown palette with gold type, heavyweight condensed typography, and rugged texture — evoking the hardworking character of the company without sacrificing clarity or usability.
The site was structured to move users quickly from awareness to action: a bold hero, a clear services grid, a trust-building "why us" section, and a prominent free estimate form with a two-hour callback promise.
Beyond the website, the engagement includes ongoing AI management — helping 1836 Moving respond faster to leads, maintain a strong review presence, and communicate professionally across every touchpoint. The goal is to give a small team the output of a much larger one, without losing the personal touch that makes local service businesses thrive.
